Before you go any further, here are some things you need to know. Firstly, it’s essential to understand that the adult modelling and talent industry is different from the children’s industry; plus, every children’s agent does things a little differently, so get informed and adjust your expectations accordingly!
Bettina Management is a talent agency, not a casting agency. This means we work exclusively for our talent, whereas casting agents work solely for the creative teams (of brands). Therefore, agents do not get to choose which child(ren) get selected for any specific job, nor do we know what campaigns the client will have in the future. Hence, there are no guarantees that any talent will get a or any number of bookings in a set timeframe, no matter who their agent is. Saying that, joining our stable of stars will give your child the best possible exposure because we have such an extensive CLIENT LIST, with many using our agency exclusively when they look for talent.
The entertainment industry isn’t for everyone, and there are a lot of requirements and regulations that both agents and clients need to comply with, hence we cannot and do not offer placement to every child who applies. To be represented by our agency, talent must reside within 2 hours of the closest CBD (Melbourne, Sydney, Perth, Brisbane or Gold Coast only). Parents often believe that there should be no costs associated with entering the industry, however there are non-refundable upfront costs when joining any reputable agency. Most agents sign talent exclusively for a minimum of 12 months.
Here at Bettina Management, we provide professional talent management for children between the ages of newborn to 16 years.
Our talent shines in a variety of exciting opportunities from catalogues, magazines and billboards to fashion parades, musical theatre and productions to TV commercials, TV series, film, promotions, launches, exhibitions and events for thousands of Australian and international fashion and lifestyle brands every year.
Successful agents, like us, have an impressive client list that we have built up over decades in the industry. Our investment in sophisticated digital infrastructure and a permanent team of professionals with relevant experience in the entertainment industry, enables us to retain and attract new clients, both locally and abroad.
Most clients will also only source their talent through a talent agent to ensure compliance with the numerous regulations and child employment laws. So, as your agent, Bettina Management acts as your child’s ‘gatekeeper’ to the industry. We ensure that your child is safe on set and at castings, by only working with vetted clients. We also provide support and assistance to talent, especially when they are new to the industry.
As the leader in our industry, we work with more clients than any other agency, so your child will be exposed to more opportunities through our agency. Check out our Instagram page for examples of the work our talent has done.
Parents who are considering getting their kid(s) involved in the exciting world of entertainment can call or email us to book an industry information session or can complete our ONLINE APPLICATION FORM.
Our industry can be daunting and finding truthful information amongst the many myths can be a challenge. Our personable and passionate team aim to be transparent and informative and will shine a light on how things (really) work!
At the moment all our information sessions are via Zoom until we can safely resume in-person meetings. The session takes about 20 minutes and gives us a chance to e-meet potential little stars and talk parents through the ins and outs of the industry and how our agency operates within the restrictions of the industry. We can also answer any questions you may have on the spot, so you can get real answers in real-time.
Immediately following the session, your interviewer will send a personal email with an overview of all the information we covered, plus extra comprehensive information that you can read through in your own time.
We do contact everyone after an e-meeting and will give you honest feedback about the opportunities the industry has for your child (ren). We suggest reading all the remaining FAQs before submitting an application.
We do not have the capacity to represent everyone who applies. While this may not be fair, this is the reality of the industry. Our expertise in selecting an appropriate number of talent across all categories, ensures clients return to our agency as they know we have a suitable selection for a variety of requests.
We appreciate the opportunity to meet new faces, so even if you are unsure and just want to find out more, feel free to submit an online application or call us to book an interview. We love the industry and never tire of talking about it.
Unfortunately, no agent can provide a guarantee that their talent will get work during the time of their representation – Be wary of any agency that claims otherwise!
Bettina Management represents children from Newborn – 16 years of age.
If you have a child on our books, we will also represent your family during the child’s term of representation. We offer a FREE family profile, which allows us to put your whole family forward for any suitable briefs we receive from our clients.
Once you are over the age of 16, unfortunately, children’s agencies can no longer represent you. This means that you will now be classified as an adult within the Industry and you will need to start the process of trying to get accepted by an adult agency.
Yes, we offer a service where we bundle all the associated costs and requirements for entry into the industry. We subsidise some costs to make it more affordable and also offer payment plan options.
We explain the associated costs in detail during our industry introduction session. Please get in contact with us on 1300 888 611 to book a session, or alternatively fill out our online application form.
Our agency values each child for their uniqueness and we love meeting new faces, no matter their abilities. Unfortunately, due to the lack of demand from clients and the advertising market, there isn’t much work available for children in this particular category.
We keep limited portfolios of talent in this category on file without any cost to you, in case a brief does come up. Please send us your child’s name, DOB, clothing size, your best contact details and a few photos, to firstname.lastname@example.org. Though we cannot control the market demand, if in the future the market demands it, we will bring more children with disabilities onto our books. We are noticing that this type of work is slowly picking up and we do get these specific requests more than we used to, and have recently had several of our talent with disabilities appear in campaigns. So do reach out and get listed with our talent management team – you never know!
The Bettina Management head office is located in Melbourne. We also have offices located in Sydney, Brisbane, Gold Coast and Perth.
Yes, there are restrictions around how far children can travel to and from work, depending on their age. Clients will struggle to obtain child employment and working with children permits for kids who reside outside a 2 hour radius from a CBD, because travel to and from the shoot location is included in a child’s work hours.
Melbourne and Sydney are home to some of the busiest Australian media hubs. So, in these capital cities we do have larger talent pools to accommodate the demand for talent.
There are less commercial opportunities in Brisbane, Gold Coast and Perth. Hence, we have a smaller talent pool in these states to ensure the demand to supply ratio is met accordingly.
Yes, all reputable agents will take the standard commission as regulated by the relevant state industry.
Commission in Victoria and Queensland is 20% for call-backs, wardrobe fittings and shoots. In New South Wales and Western Australia commission is 10% on call-backs, wardrobe fitting and shoots.
However, in Victoria if you are working on a TV series, a 15% commission will be taken, with no commission on any travel or petrol re-imbursements.
The majority of jobs will take place in the inner city and CBD areas of your capital city (Melbourne, Sydney, Brisbane, Gold Coast or Perth). If you live further out from these areas, you will be expected to travel into the city areas for jobs. Before joining an agency, it is crucial to understand the commitment and flexibility needed for with short notice willing to travel to castings, auditions and jobs, usually with only a short notice period.
The industry is unpredictable, and you might even pick up a job in the outer suburbs, interstate or even internationally!
Auditions and castings are usually flexible and mostly they take place after school hours. However, most shoots and filming take place during regular school and business hours.
Child employment legislation in Victoria and NSW requires schools to give permission to children under 15 to work during school hours. This does not apply to auditions and castings that take place during school hours.
As a talent agent, we act as the middleman between talent (little models and actors) and clients (brands who want kids in their campaigns), whereas casting agents act as the middleman between the creative teams of brands and talent agencies. So casting agents are hired by the creative teams (like photographers and producers) to execute their briefs.
Simply put, – a TALENT agent handles their talent, while a CASTING agent handles castings and auditions. Typically when our talent attends a casting or audition they will do so at a casting agent, who then assists the client (brand) to finalise talent selections. A talent agent cannot be a casting agent, and a casting agent cannot be a talent agent because it represents a conflict of interest.
It is a 3-month representation package, specifically tailored to parents wanting to have representation for their newborn baby. The demand for newborns has increased with many brands and TV shows wanting newborns on set. Our package allows newborn talent to then transition into regular representation after their newborn package is completed. To find out more, get in contact with us on 1300 888 611, or send us an email at email@example.com.
Our newborn package is for newborns under the age of 4 months (It includes 3-months of representation). Once your child is over this age, they can apply for our regular talent representation.
Every employer of a newborn baby must follow a strict set of guidelines and obtain a permit from the state’s governing body, before they can use a newborn baby on set. It is highly regulated for the safety of your child.
Before a baby can be approved to be on set, they must meet the following criteria.
If you currently have a child represented by our agency and would like your family to have a family profile, then please let us know at firstname.lastname@example.org –
This is ONLY open to families who have a child currently registered with Bettina Management.
Any combination of families can apply; it does not need to be the whole family. (E.g. Single parents, Nuclear Family, Grandma & Grandchild, Mum, Dad & Daughter) Siblings included in the family profile who are not currently registered with Bettina Management will only be considered for family briefs and will not be submitted in individual categories.
A family profile allows our talent agents to put you forward for any suitable family briefs. This will give your whole family the opportunity to be a part of the industry. Not only will you get to feature in a national campaign (and be paid for it), but you get to spend quality time with your family and have a unique experience that not many other people get to have, and an unforgettable experience, at that!
Unless you were specifically told you would receive images of your child’s shoot, then we cannot guarantee that you will get them.
In this case you will just need to be on the lookout on the brands websites and social media platforms or wherever you have been told the images might be. Our social media time are also constantly on the lookout for images of our talent, to be posted on our social media platforms, so also keep an eye on our Instagram as well.
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